Demonstrating the Value of Extending Qualitative Research Strategies into Q

Abstract

Q methodology has a long and rich history of illuminating human subjectivity involving a variety of topics within many contexts. Taking into account its philosophy and theoretical techniques, Q methodology resembles qualitative research traditions both directly and indirectly, in practice and in theory. Constructing a Q set of statements from the concourse, interpreting results, and generating theory are three areas of Q methodology that harmonize with qualitative research practice and design. The purpose of this discussion is to expand on research strategies that specifically demonstrate the value of combining Q methodology and qualitative inquiry. The two qualitative research strategies used with the results of two Q studies are: (1) qualitative coding used to deepen factor interpretation; and (2) qualitative analysis in case study descriptions based on factor interpretation. Implications for Q methodology theory and practice are discussed.