Effective Social Media Strategy for Collegiate Aviation Programs

Abstract

As Generation Z becomes college aged, establishing an effective presence on social media is becoming increasingly important for higher education institutions.  Prospective students are using social media to help guide them in their college decisions, which illustrates why it is increasingly important to have an effective social media strategy.  The Oklahoma State University School of Educational Foundations, Leadership, and Aviation has gathered important information from social media analytics and industry resources, that assists in the development of an effective social media strategy.  Other collegiate aviation programs can use this information to develop or refine their existing social media strategies.