Schwartz, S. H. and Moore, R. L. (1979) “Newspaper Research on the Rocks: An Argument for the Use of Q Methodology in Readership Studies”, Operant Subjectivity, 2(4). Available at: https://ojs.library.okstate.edu/osu/index.php/osub/article/view/9312 (Accessed: 3July2024).