KIM, H. K. Q Methodology and Creation of Advertising Message: An Example of Coffee. Operant Subjectivity, [S. l.], v. 20, n. 1/2, 1996. Disponível em: https://ojs.library.okstate.edu/osu/index.php/osub/article/view/8985. Acesso em: 13 apr. 2024.