Operant Attitude Segmentation and Marketing Decisions

Charles R. Mauldin; John C. Sutherland; John F. Hofmeister

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Published: Jan 2, 1978

Charles R. Mauldin

John C. Sutherland

John F. Hofmeister

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Mauldin, C. R., Sutherland, J. C., & Hofmeister, J. F. (1978). Operant Attitude Segmentation and Marketing Decisions. Operant Subjectivity, 1(2). Retrieved from https://ojs.library.okstate.edu/osu/index.php/osub/article/view/9347

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Vol. 1 No. 2 (1978)

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