Operant Attitude Segmentation and Marketing Decisions

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Charles R. Mauldin
John C. Sutherland
John F. Hofmeister

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How to Cite
Mauldin, C. R., Sutherland, J. C., & Hofmeister, J. F. (1978). Operant Attitude Segmentation and Marketing Decisions. Operant Subjectivity, 1(2). Retrieved from https://ojs.library.okstate.edu/osu/index.php/osub/article/view/9347
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