Digging into the Subjectivity of Mobile Apps “Non-Users” – A Single Case Study Approach

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Claire Gauzente


Information and communication technology (ICT) use is a matter of societal importance. These technologies are developing at a rapid pace and require significant investments on the part of governments, companies and even individuals. Their adoption in everyday life constitutes a challenge as the potentialities of ICT are plentiful: education, business, health and culture are a few of the many sectors impacted by IT. This is even truer with mobile technologies. The reasons why people accept and adopt these technologies remain a vast domain for research. In this project, instead of focusing on the reasons for accepting and using ICT, a reverse viewpoint was taken, trying to investigate the subjectivity of one “non-userâ€. Building upon the avenue suggested by Stephenson that a single case study might be as rich as studies with several individuals, an investigation was conducted using nine conditions of instruction with the same participant ( Q sample=29; P sample=1). The research findings revealed four distinctive viewpoints and that “non-use†was far from being a homogeneous concept.

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Gauzente, C. (2014). Digging into the Subjectivity of Mobile Apps “Non-Users” – A Single Case Study Approach. Operant Subjectivity, 37(4). Retrieved from https://ojs.library.okstate.edu/osu/index.php/osub/article/view/8746

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